Liquid
Page Builder vs Native Shopify: Why Your Product Page Deserves Better
Page builder apps feel like a shortcut — until your product page slows down, your Core Web Vitals...
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Data-led CRO and speed optimisation for Shopify stores
More Revenue From the Traffic You Already Have
We fix your speed issues and your conversion funnel together. Using heatmaps, session recordings, and A/B testing alongside Liquid refactoring and page builder removal, we find exactly what is costing you revenue and fix it fast.
+40%Typical CVR Improvement
90+Typical PageSpeed Score
3 to 4Weeks to First Win
Trusted by growing Shopify brands
Real numbers from real projects
What store optimisation actually delivers
61
to 97
PageSpeed lift on one store (Woxer)
2.1
s
Average LCP after our optimisation
40
%
Avg reduction in page weight after page builder removal
3
wks
Typical time to first measurable win
What we do
Request a free audit
Six ways we improve your revenue and performance
We do not apply generic checklists. Every recommendation is based on your store's actual data, your specific audience, and your highest-impact opportunities.
01
Heatmaps and Session Recordings
We install and analyse Hotjar or Microsoft Clarity on your key pages. We watch real sessions to find exactly where people hesitate, scroll past CTAs, or rage-click. Every CRO recommendation starts here.
Hotjar
MS Clarity
Funnel Analysis
Start with an audit
02
A/B Testing
We write the test hypothesis, build the variant, run the test until it hits statistical significance, and push the winner to production. Everything from button copy to full page layouts.
Google Optimize
Convert.com
Statistical Significance
Talk about testing
What Shopify's native A/B testing covers →
03
Page Speed & Core Web Vitals
Full Lighthouse audit and Core Web Vitals fix. We remove page builders, refactor heavy Liquid, optimise images, defer scripts, and validate every improvement with real traffic data before and after.
04
PDP and Collection Optimisation
Product and collection pages are where most stores lose buyers. We test image layouts, review placement, variant UX, urgency signals, and CTA copy to maximise add-to-cart rate.
05
Custom Cart Upsells
Cart-level upsell and cross-sell blocks built natively without third-party apps. Product recommendations based on cart contents, free shipping bars, and bundle incentives that lift AOV before checkout.
Native Shopify
Cart API
AOV Focus
See cart builds
06
Subscription Funnel Optimisation
Recharge subscription flows that convert more first-time buyers to subscribers. We test subscribe-and-save placement, messaging, and friction points across PDP, cart, and checkout.
Recharge
Subscribe and Save
LTV Focus
See the Woxer subscription rebuild →
Page Builder Removal
Page builders like PageFly and GemPages add significant weight to every page. We migrate your store to native OS 2.0 sections and eliminate the render-blocking scripts that are dragging your LCP down.
Liquid and Code Refactoring
Heavy Liquid loops, unoptimised metafield queries, and redundant app scripts all slow your storefront. We audit your theme code and refactor the parts causing the most damage.
Revenue Impact
Every change is tied to a revenue outcome. We focus on LCP, CLS, FID, and CVR improvements you can see in your Shopify dashboard and GA4, not vanity benchmark scores.
How we approach store optimisation
Find the leaks first,
Find the leaks first,
then pour more in
Most brands pour budget into paid traffic before fixing their conversion funnel. We start with a full store audit: PageSpeed diagnostics, Core Web Vitals (LCP, CLS, FID), mobile UX review, and Liquid code analysis. If you are running a page builder, we remove it and rebuild natively, which typically cuts page weight by 35 to 50%. If your Liquid has heavy loops or unoptimised metafield calls, we refactor the specific queries slowing you down. We rank every issue by estimated revenue impact and fix the highest-value problems first.
Request a free audit
How we approach store optimisation
Evidence first. Fixes that stick.
We do not apply generic checklists. Every fix is ranked by revenue impact and validated against your real traffic data before and after.
01
Technical Audit
Full Lighthouse audit, Core Web Vitals (LCP, CLS, FID), Liquid code review, and page builder bloat analysis. Every issue ranked by estimated revenue impact.
Week 1
02
Root Cause Diagnosis
We identify the specific scripts, images, Liquid loops, and third-party apps causing the most damage. No guesswork, everything backed by profiler data.
Week 1–2
03
Fix & Optimise
Page builder removal, Liquid refactoring, image pipeline setup, lazy loading, and script deferral. We fix highest-impact issues first so you see results fast.
Week 2–5
04
Validate & Monitor
We re-run all benchmarks, compare before-and-after in GA4, and set up ongoing monitoring so speed regressions are caught before they cost you conversions.
Week 5–6
Common questions answered
What to expect from a store optimisation project
Have more questions? Book a free 30-minute call and we'll review your store live and tell you exactly what we'd fix first.
Book a free callMost clients see measurable improvement within 3 to 4 weeks. Quick wins like page builder removal, image compression, and lazy loading can show results within days. A/B tests and larger UX changes typically need 2 to 4 weeks of traffic to reach statistical significance.
Yes, we need collaborator access to your Shopify admin and, ideally, read access to your Google Analytics 4 account and any heatmap tools you use (Hotjar, Microsoft Clarity). All access is managed through Shopify's secure collaborator system and can be revoked after the project.
Our audit covers: Google PageSpeed and Core Web Vitals analysis, page builder and script bloat review, Liquid code quality check, mobile UX review, product page conversion review, cart and checkout flow analysis, and a prioritised fix list ranked by estimated revenue impact.
Yes. We audit your page builder pages first, document all content and layouts, then rebuild them natively in OS 2.0 sections. Pages look the same (often better) and load significantly faster. We do this on a staging theme first so there is zero downtime.
We optimise the entire store: homepage, collection pages, product pages, cart, and checkout. Product pages and collection pages typically have the biggest revenue impact, so we weight our effort there first.
Speed is one part of the picture. Even fast stores often have friction in the mobile UX, product page layout, or checkout flow that is quietly costing conversions. Our audit covers both technical performance and conversion behaviour, so you get a full picture.
What our clients say
Trusted by growing Shopify brands around the world
RF
Rafael Rosas
Operations Manager, Woxer
★
★
★
★
★
"We’ve had a great experience working with this ecommerce agency. The team is professional, responsive, and highly skilled in development. They understood our requirements quickly and delivered high-quality work that improved both the functionality and performance of our store. Highly recommended for anyone looking for a strong ecommerce development team."
ML
Michel Lupo
CEO & Founder, Flewd
★
★
★
★
★
"They've helped out with emergency fast fixing and full rebuilds of high-traffic e-commerce brands without ever an issue - they match submitted designs and never deliver with any bugs. They're also incredibly affordable for small, independent businesses. Highly recommend this team and have passed them to work with several colleagues."
KE
Kevin Elliott
Marketing Lead, Bake Me Healthy
★
★
★
★
★
"UpSolite is my go to agency anytime I need development work or programing on my Shopify site. Working with them has been a great experience. I can explain what I want in simple terms and they take it and quickly make it happen. Every time their solutions worked exactly how I wanted and communication along the way was professional. They even handled in couple emergency requested in record time. I recommend UpSolite and continue to use them for my business."
From Our Insights
Performance and optimisation guides
Core Web Vitals
What Your Page Builder Is Really Doing to Your Shopify Page Speed
Page builders make building easy — but every block you add quietly loads its own scripts, styles, and...
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Shopify
Native A/B Testing on Shopify: What's Actually Built In Now And When You Still Need VWO
Shopify now has built-in A/B testing capabilities that didn’t exist two years ago. Here’s what’s native, what still...
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Free audit included
Find out what's costing you conversions right now.
Book a free 30-minute store audit. We'll screen-share your store, walk through the biggest issues, and give you a prioritised fix list. No pitch, just honest findings.