Custom Liquid themes on Online Store 2.0: fast, flexible, yours

Shopify Theme Development Built to Perform and Convert

We design and build Shopify themes using custom Liquid and OS 2.0 section schemas. Stores that score 90+ on PageSpeed, load instantly on mobile, and turn browsers into buyers from day one.

90+PageSpeed score
30+Themes shipped
5★Avg rating

Trusted by growing Shopify brands

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Performance-First
Every theme targets Lighthouse 90+. We fix Liquid render time, lazy-load assets, defer scripts, and cut third-party bloat so your store loads in under 2.5 seconds on mobile.
Conversion-Ready
Themes that look good but don't convert are just art. We apply CRO at every layer: mobile-first layouts, clear CTAs, friction-free cart flows, and trust signals built in from the start.
Merchant-Editable
Built on OS 2.0 with metafields, dynamic sources, and app blocks. Your team can update any page in the Theme Editor without touching code. Full control, zero developer dependency.
What we actually build

Not just themes. Every layer of your storefront.

From your first product page to post-purchase, here is what a Shopify theme project with UpSolite actually covers.

See all our work
01

Custom PDP Development

Product pages built around your buying journey. Sticky ATCs, variant selectors, tabbed content, subscription options, and custom upsell blocks. The Woxer PDP we rebuilt lifted add-to-cart rate immediately after launch.

Recharge Custom Liquid Sticky ATC
See the Woxer PDP rebuild →
02

Custom Cart and Drawer

Slide-out carts with free shipping progress bars, bundle upsells, gift-with-purchase logic, and express checkout buttons. No app required, fully owned code that loads in milliseconds.

Ajax API Cart API No app bloat
See the Sacrasoul cart build →
03

Offer Engine and Promotions

Tiered discount logic, BOGO rules, bundle builders, and gift-with-purchase triggers. For Woxer we replaced three separate promotion apps with one clean custom solution that runs faster and costs less.

Discount API Script Editor Custom Logic
See the Woxer offer engine →
04

Speed Audit and PageSpeed Fix

Lighthouse 90+ on every theme we ship. We audit, refactor, and rebuild: lazy loading, deferred scripts, Liquid render time fixes, and image pipeline setup that sticks.

Core Web Vitals Image Optimisation LCP under 2.5s
Get a speed audit What page speed actually costs you →
05

OS 2.0 Theme Migrations

Moving from a legacy theme, Debut, Brooklyn, or a page builder? We migrate to Online Store 2.0 with full section schema, metafield bindings, dynamic sources, and app block support.

06

Checkout UI Extensions

Gift messaging, trust badges, loyalty redemption, and upsell widgets built inside Shopify native checkout. No hacked scripts, no compliance risk, no lost sales.

Shopify Plus UI Extensions Post-Purchase
Explore checkout
Real project: WOXER

A full storefront rebuild,
not just a facelift

Woxer came to us with a slow store, three conflicting promotion apps, and a product page that wasn't converting. We rebuilt everything from the ground up: a custom PDP with Recharge subscription integration, a bespoke cart drawer with free shipping bar and upsell logic, and a single global offer engine that replaced all three promo apps with one clean Liquid solution. Subscription engagement improved significantly and conversion lifted in the first week. The whole project was delivered in 8 weeks.

See the Woxer case study
Custom Shopify theme development for Woxer - PDP, cart, offer engine
How we work

From first call to live store in 8 weeks or less

Every Shopify theme project follows the same four-stage process. You see progress at every step and nothing goes live until you sign it off.

01

Discovery & Audit

We audit your existing store, Lighthouse scores, Liquid code, and conversion data to map exactly what is slowing you down or costing you sales.

Week 1
02

Design & Architecture

We design the theme structure, section schemas, metafield bindings, and UX patterns. You see the approach before a single line of code is written.

Week 1–2
03

Build & Test

We build in short sprints with staging previews and QA on real devices. Performance benchmarks are hit before anything touches your live store.

Week 2–7
04

Launch & Handover

We go live, monitor the first 48 hours, and hand over documentation so your team can update the theme confidently without developer support.

Week 7–8
Client results

Brands shipping faster, converting more after our Shopify theme work

RF
Rafael Rosas
Operations Manager, Woxer
WOXER

"We’ve had a great experience working with this ecommerce agency. The team is professional, responsive, and highly skilled in development. They understood our requirements quickly and delivered high-quality work that improved both the functionality and performance of our store. Highly recommended for anyone looking for a strong ecommerce development team."

ML
Michel Lupo
CEO & Founder, Flewd
FLEWD

"They've helped out with emergency fast fixing and full rebuilds of high-traffic e-commerce brands without ever an issue - they match submitted designs and never deliver with any bugs. They're also incredibly affordable for small, independent businesses. Highly recommend this team and have passed them to work with several colleagues."

LP
Lars Passlick
CEO, LPG Digital
LPG

Works exactly as per brief and design, always delivers work on time and are Shopify experts. I’ve found that other devs I’ve worked with have had trouble keeping deadlines and weren’t able to make the website look the way that I had specified it in Figma. No such issues with Upsolite. They are extremely reliable. Highlty recommended.

From Our Insights

Shopify deep-dives worth reading

Let's build your theme

Ready for a Shopify theme that performs as beautifully as it looks?

Book a free 30-minute theme discovery call. We'll audit your current store, talk through your goals, and outline exactly how we'd approach your custom theme. No pitch, just a clear plan.