A custom B2B portal that replaced a paid access app
An innovative sports-accessory brand needed a gated wholesale experience — merchant portal, B2B login, and conditional product visibility — without the recurring cost and code bloat of an off-the-shelf access app.
Clean Flight Golf — patented golf accessories going wholesale
Clean Flight Golf is an innovative sports-accessory brand known for its patented personal, portable golf ball washers. As their wholesale network grew, they needed a proper B2B experience on their Shopify store.
The requirement: a gated wholesale login, a merchant portal, and product visibility that changed based on who was logged in — without leaning on a paywalled access app.
Three systems, one native B2B stack
Custom merchant login gate with tiered access levels. Merchants authenticate through a dedicated pathway enforcing account approval before granting storefront access.
Dedicated wholesale dashboard giving approved buyers visibility into their pricing tier, order history, and account details — all native to Shopify.
Eliminated the third-party access app by building access-control logic directly into theme code using customer tags and Liquid — zero recurring cost, full ownership.
Need a wholesale experience you actually own?
Whether it's a login gate, a merchant portal, or replacing a paid access app with native logic — let's build your B2B stack properly.
See how we approach B2B commerce →